Marketing Strategy
Build a Customer Loyalty Program for a Cab Hailing Service
In a world of similar services and prices from Uber, Ola and other news players in the market. How can a company earn rider loyalty?
Certified by
Role
Marketing Manager
Industry
Transportation
Menterns at work
71
Level
Intermediate
Time Commitment
Submit First Draft in 15 days
Duration
30 days
Tools you’ll learn
Here’s What You Work On
About the Company
Uber is an American mobility service provider based in San Francisco with operations in over 900 metropolitans across the world. Uber has changed the way people commute and has become a household name synonymous with transportation. With affordable mobility options suited to all occasions, it has made its service available to nearly all sections of the society. Uber has cemented itself so firmly in the market that people largely cannot remember how they used to get around before it.
Explore
the following work techniques
Value Proposition Canvas
Survey creation
Customer satisfaction metrics
Customer loyalty programs
Learn more about our Menternship Principle
Bridging the gap
Customer loyalty implies that a customer keeps coming back to the organisation for a product or service that they availed previously. When customer loyalty is established, they do not sway with lesser prices or newer companies. They would rather pay more for the service or product that they know and love. Customer loyalty is a significant part of marketing because keeping existing customers costs less than getting new ones.
Apply
the following skills
Customer research
Marketing insights
Marketing strategy
Learn more about our Menternship Principle
Expected output
In this menternship with Uber, you will devise a Customer Loyalty strategy to engage customers and keep them coming back.
Create
the following deliverables
Customer research for the company
A customer loyalty program
Learn more about our Menternship Principle
What you’ll need before starting
Looks like you don’t need anything to start this Menternship, so go ahead and enroll yourself now!
Why Do Menternships?
Each Menternship experience is powered by the MentorMind experiential learning model. We empower you as a Mentern to produce your own unique real work output through mentoring, deep-learning & applying your learnings to work.
All our Menternships are co-created with companies. They are designed for real-time work in the corporate function which allows all levers of a work experience to flourish in your Menternship experience.
You get access to a guild of industry mentors with remarkably diverse experience in their fields. Mentors help you with expert advice, domain guidance or to understand a specific task better. Moreover, you can always depend on our community of menterns, MentorMind Garage, to seek assistance from your co-menterns, guides & mentors!
Successfully completing a Menternship is no less that having practical, hands-on work experience. You earn a Certificate of Recognition from the Menternship partner company which can be showcased on your CV or your LinkedIn as a proof of your real skills!
As a Certified Mentern you earn a spot in the exclusive Mentern Perks Club, a MentorMind community that opens up networking amongst menterns from across the globe. MentorMind empowers the community with our amazing Perks Club guides, Do-With-Us workshops & access to work opportunities with our Corporate Partners!
Meet Our Certified Menterns
It was amazing! I learnt so many things like creating engagement on social media platforms. The 1:1 with mentors were super helpful. I learnt how to create Instagram ads, identify goals & do competitor analysis- so many things.
Ria Bothra
Menternship taken up by this mentern
Create an Effective Strategy to Increase Brand Online Presence & Engagement on Social Media
There was a lot of interactive sessions with Mentors. The Menternship I completed gave me a new perspective to how work has to be done. I truly enjoyed working with real figures & actual industry case studies.
Tejaswini Kapade
Menternship taken up by this mentern
Improve customer experience by analyzing product reviews of e-commerce website
John Sunith
Menternship taken up by this mentern
Analyse User Behaviour & Optimise the User Workflow Using a Machine Learning Algorithm
My experience was great as I got a chance to explore subjects like Analytics which are difficult to look for. The Menternship allowed to get subject knowledge and see what goes behind the making and delivering of a product.
Harsha Diwan
Menternship taken up by this mentern
Observe Consumer Behaviour at a Local Point of Sale, and Develop a Marketing Strategy for a Niche Health Beverage
My experience was very useful as I learnt so much about Fleet Management & Digital Marketing connected to the real-world scenario. I learnt how to actually work with social media channels like IG & Facebook.
Lova Kumar Uggina
Menternship taken up by this mentern
Create a B2B Digital Marketing Strategy for a Fleet Management Company to Expand to Other Countries
Build a Customer Loyalty Program for a Cab Hailing Service
In a world of similar services and prices from Uber, Ola and other news players in the market. How can a company earn rider loyalty?
Explore our curated Resource Hub
Get Guidance in One-on-One Mentor Hours
Ask Questions in our Biweekly AMA
Resolve all doubts on Mentor Support Chatbox
Get Actionable Mentor Feedback on your work
Learn & Network at the exclusive Mentern Perks Club
