Marketing Strategy
Build an effective marketing strategy for a corporate composting brand
Accurately identify the target market of a composting company and build a marketing strategy to promote the brand.
Certified by
Role
Waste Management Specialist
Industry
Waste Management Social Enterprise
Menterns at work
6
Level
Intermediate
Time Commitment
Submit First Draft in 15 days
Duration
30 days
Tools you’ll learn
Here’s What You Work On
About the Company
India generates 62 million tonnes of municipal waste every year, 72% of which goes untreated. Untreated waste can cause pollution and seious health hazards. Working with waste is also a widely held taboo and is looked down upon. Enter Waste Ventures, a waste management enterprise that is making garbage cool! They do everything from waste audits and certification to zero waste events. Waste Ventures has partnered with schools, gated communities and corporates to help them manage their waste better. Their workshops on educating students and employees on waste are a huge hit!
Explore
the following work techniques
Corporate composting
Compost as a solid waste management method
Market research
Market analysis
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Bridging the gap
India contributes to about 18% of the world’s population and 12% of the global municipal waste. With the rapidly growing population, the amount of waste is only expected to shoot up in the coming years. Though most towns and cities have a door to door waste collection system, ill-equipped sorting and disposal facilities make it ineffective. Lack of social awareness of the importance of waste management adds to the issue.
Apply
the following skills
Digital integration
Marketing insights
Marketing strategy
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Expected output
In this menternship, you will create a digital marketing strategy for a composting company that helps corporates deal with their solid waste in an eco-friendly manner.
Create
the following deliverables
Research Report- Corporate composting in India
Digital Marketing Strategy
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What you’ll need before starting
Looks like you don’t need anything to start this Menternship, so go ahead and enroll yourself now!
Why Do Menternships?
Each Menternship experience is powered by the MentorMind experiential learning model. We empower you as a Mentern to produce your own unique real work output through mentoring, deep-learning & applying your learnings to work.
All our Menternships are co-created with companies. They are designed for real-time work in the corporate function which allows all levers of a work experience to flourish in your Menternship experience.
You get access to a guild of industry mentors with remarkably diverse experience in their fields. Mentors help you with expert advice, domain guidance or to understand a specific task better. Moreover, you can always depend on our community of menterns, MentorMind Garage, to seek assistance from your co-menterns, guides & mentors!
Successfully completing a Menternship is no less that having practical, hands-on work experience. You earn a Certificate of Recognition from the Menternship partner company which can be showcased on your CV or your LinkedIn as a proof of your real skills!
As a Certified Mentern you earn a spot in the exclusive Mentern Perks Club, a MentorMind community that opens up networking amongst menterns from across the globe. MentorMind empowers the community with our amazing Perks Club guides, Do-With-Us workshops & access to work opportunities with our Corporate Partners!
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Build an effective marketing strategy for a corporate composting brand
Accurately identify the target market of a composting company and build a marketing strategy to promote the brand.
Explore our curated Resource Hub
Get Guidance in One-on-One Mentor Hours
Ask Questions in our Biweekly AMA
Resolve all doubts on Mentor Support Chatbox
Get Actionable Mentor Feedback on your work
Learn & Network at the exclusive Mentern Perks Club
