Marketing Strategy

Build Marketing Strategies to Ensure Customer Adoption at Different Stages of the Product Life Cycle

It is easy to create a buzz around new products, but a true blue marketeers knows how to sell what has been around since forever in the same size, shape and form. Example: 5-star chocolate!

Certified by

Role

Marketing Manager

Industry

Education

Menterns at work

Level

Intermediate

Time Commitment

Submit First Draft in 15 days

Duration

30 days

Tools you’ll learn

Here’s What You Work On

About the Company

More than 14,000 startups were registered in India in the year 2021-22 making it the third largest startup ecosystem in the world! This is an exciting time for en entrepreneur in the country. Incubators are a crucial part of the startup ecosystem, providing the much needed support in the early stages of a startup. CIE at IIIT is one of the leading incubators especially designed for deep tech startups. With over 13 years of experience in nurturing startups in emerging fields, they are a much sought after avenue for entrepreneurs across the country.

Explore

the following work techniques

Social media marketing

Product lifecycle

Customer segmentation

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Bridging the gap

Did you know that products go through a lifecycle just like people do? Starting from development, every product follows a set of stages ending in decline. As the product progresses through these stages, its marketing needs differ as well. It is not enough to create a tailor made marketing strategy for a product, it is important to customise it for every stage of the product.

Apply

the following skills

Customer research

Marketing insights

Marketing strategy

Learn more about our Menternship Principle

Expected output

In this menternship, you will create a marketing strategy for every stage of the product lifecyle.

Create

the following deliverables

Report on product lifecycle

Marketing strategy for each stage of the product lifecycle

Learn more about our Menternship Principle

What you’ll need before starting

Looks like you don’t need anything to start this Menternship, so go ahead and enroll yourself now!

Why Do Menternships?

Build Real Skills by doing work, by experience.

Each Menternship experience is powered by the MentorMind experiential learning model. We empower you as a Mentern to produce your own unique real work output through mentoring, deep-learning & applying your learnings to work.

Do Real Work that matches corporate expectations.

All our Menternships are co-created with companies. They are designed for real-time work in the corporate function which allows all levers of a work experience to flourish in your Menternship experience.

Get active guidance from Real Mentors.

You get access to a guild of industry mentors with remarkably diverse experience in their fields. Mentors help you with expert advice, domain guidance or to understand a specific task better. Moreover, you can always depend on our community of menterns, MentorMind Garage, to seek assistance from your co-menterns, guides & mentors!

Showcase your Official Certification.

Successfully completing a Menternship is no less that having practical, hands-on work experience. You earn a Certificate of Recognition from the Menternship partner company which can be showcased on your CV or your LinkedIn as a proof of your real skills!

Become a member of the Mentern Perks Club.

As a Certified Mentern you earn a spot in the exclusive Mentern Perks Club, a MentorMind community that opens up networking amongst menterns from across the globe. MentorMind empowers the community with our amazing Perks Club guides, Do-With-Us workshops & access to work opportunities with our Corporate Partners!

Meet Our Certified Menterns

It was amazing! I learnt so many things like creating engagement on social media platforms. The 1:1 with mentors were super helpful. I learnt how to create Instagram ads, identify goals & do competitor analysis- so many things.

There was a lot of interactive sessions with Mentors. The Menternship I completed gave me a new perspective to how work has to be done. I truly enjoyed working with real figures & actual industry case studies.

My experience was great as I got a chance to explore subjects like Analytics which are difficult to look for. The Menternship allowed to get subject knowledge and see what goes behind the making and delivering of a product.

My experience was very useful as I learnt so much about Fleet Management & Digital Marketing connected to the real-world scenario. I learnt how to actually work with social media channels like IG & Facebook.

Build Marketing Strategies to Ensure Customer Adoption at Different Stages of the Product Life Cycle

It is easy to create a buzz around new products, but a true blue marketeers knows how to sell what has been around since forever in the same size, shape and form. Example: 5-star chocolate!

Explore our curated Resource Hub

Get Guidance in One-on-One Mentor Hours

Ask Questions in our Biweekly AMA

Resolve all doubts on Mentor Support Chatbox

Get Actionable Mentor Feedback on your work

Learn & Network at the exclusive Mentern Perks Club