Design
Create a Brand Identity and Kit for The Thickshake Factory
Redefine the way this big brand interacts with its customers - Everything from the walls to the paper straws needs a stamp of the new brand kit.
Role
Graphic Designer
Industry
Marketing
Menterns at work
102
Level
Basic
Time Commitment
Submit First Draft in 15 days
Duration
30 days
Tools you’ll learn
Here’s What You Work On
About the Company
Nutshell Advertising is asking you to work with their clients - The Thickshake Factory. Nutshell Advertising is an end-to-end creative and digital agency for brands like Novotel, Prost Brew Pub, Mera Events and many others. They are experts in branding, social media, digital/print advertising, web design and development. The agency prides itself to go beyond advertising by creating interactive experiences for brands. In-depth customer research and global benchmarking for visual design experiences are the backbone of Nutshell’s extraordinary campaigns and designs.
Explore
Customer segmentation
Competitor analysis
Brand design
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Bridging the gap
Ever been to a Thickshake Factory store? If not, we recommend that you head over to one right now to get some inspiration for this exciting menternship! Thickshake Factory has hundreds of stores across the country where they offer their customers 50 different types of flavours and toppings. In this menternship, you will be challenged to create a new brand identity kit for a stand-alone store of the brand. A brand identity kit includes all the visual elements which design a brand, such as a logo, fonts, colour palette, and all kinds of branded imagery. Everything from the walls of a store to the paper glasses and menus - will be designed based on the guidelines of this kit.
Apply
Conceptualisation
Storyboarding
Visual Design
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Expected output
In this menternship, you will create a brand identity kit for stand-alone store of The Thickshake Factory.
Create
Brand guidelines
Brand identity kit
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What you’ll need before starting
Why Do Menternships?
Each Menternship experience is powered by the MentorMind experiential learning model. We empower you as a Mentern to produce your own unique real work output through mentoring, deep-learning & applying your learnings to work.
All our Menternships are co-created with companies. They are designed for real-time work in the corporate function which allows all levers of a work experience to flourish in your Menternship experience.
You get access to a guild of industry mentors with remarkably diverse experience in their fields. Mentors help you with expert advice, domain guidance or to understand a specific task better. Moreover, you can always depend on our community of menterns, MentorMind Garage, to seek assistance from your co-menterns, guides & mentors!
Successfully completing a Menternship is no less that having practical, hands-on work experience. You earn a Certificate of Recognition from the Menternship partner company which can be showcased on your CV or your LinkedIn as a proof of your real skills!
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Meet Our Certified Menterns
Create a Brand Identity and Kit for The Thickshake Factory
Redefine the way this big brand interacts with its customers - Everything from the walls to the paper straws needs a stamp of the new brand kit.
Explore our curated Resource Hub
Get Guidance in One-on-One Mentor Hours
Ask Questions in our Biweekly AMA
Resolve all doubts on Mentor Support Chatbox
Get Actionable Mentor Feedback on your work
Learn & Network at the exclusive Mentern Perks Club