Digital Marketing

Create a Digital Marketing Strategy for a Young Patisserie

Baked goods get a lot of likes on social media. The challenge is - how would you make this local bakery stand out from thousands of others who are probably sharing stunning pictures too.

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Role

Social Media Manager

Industry

Marketing

Menterns at work

Level

Intermediate

Time Commitment

Submit First Draft in 15 days

Duration

30 days

Tools you’ll learn

Here’s What You Work On

About the Company

Deep Red Ink specialises in performance-based digital marketing, driven by sound customer research. Over the last seven years, the company has worked with 150+ brands including ISB, Isha Foundation, Mahindra École Centrale, Tata BSS, HIL Limited, Organic India, Incor, Gati, Omni Hospitals, among others. The company prides itself on developing research-based campaigns that help partner brands access new markets and improve retention of the existing customer base.

Explore

the following work techniques

Customer Segmentation

Social Media Research

Promotional campaigns

Learn more about our Menternship Principle

Bridging the gap

Velvet Patisserie is a Hyderabad-based patisserie, famous for its custom-made cakes and cupcakes. The owner Divjyot Chawla started the business from scratch in her mom’s kitchen and it has now grown to be a thriving cloud patisserie that caters to multiple orders every day and has a Zomato rating of 4/5. Velvet Patisserie aims to realize its potential as a cloud patisserie that specializes in custom-made orders and fast home delivery. They need a social media strategy to grow their online business!

Apply

the following skills

Champion the customer

Digital integration

Marketing strategy

Learn more about our Menternship Principle

Expected output

In this menternship, you will create a digital marketing strategy - complete with sample creatives, budget, and success metrics for a cake shop in Hyderabad.

Create

the following deliverables

Customer segmentation research

Digital marketing strategy for a single-store cake shop in Hyderabad

Learn more about our Menternship Principle

What you’ll need before starting

Looks like you don’t need anything to start this Menternship, so go ahead and enroll yourself now!

Why Do Menternships?

Build Real Skills by doing work, by experience.

Each Menternship experience is powered by the MentorMind experiential learning model. We empower you as a Mentern to produce your own unique real work output through mentoring, deep-learning & applying your learnings to work.

Do Real Work that matches corporate expectations.

All our Menternships are co-created with companies. They are designed for real-time work in the corporate function which allows all levers of a work experience to flourish in your Menternship experience.

Get active guidance from Real Mentors.

You get access to a guild of industry mentors with remarkably diverse experience in their fields. Mentors help you with expert advice, domain guidance or to understand a specific task better. Moreover, you can always depend on our community of menterns, MentorMind Garage, to seek assistance from your co-menterns, guides & mentors!

Showcase your Official Certification.

Successfully completing a Menternship is no less that having practical, hands-on work experience. You earn a Certificate of Recognition from the Menternship partner company which can be showcased on your CV or your LinkedIn as a proof of your real skills!

Become a member of the Mentern Perks Club.

As a Certified Mentern you earn a spot in the exclusive Mentern Perks Club, a MentorMind community that opens up networking amongst menterns from across the globe. MentorMind empowers the community with our amazing Perks Club guides, Do-With-Us workshops & access to work opportunities with our Corporate Partners!

Meet Our Certified Menterns

It was amazing! I learnt so many things like creating engagement on social media platforms. The 1:1 with mentors were super helpful. I learnt how to create Instagram ads, identify goals & do competitor analysis- so many things.

There was a lot of interactive sessions with Mentors. The Menternship I completed gave me a new perspective to how work has to be done. I truly enjoyed working with real figures & actual industry case studies.

My experience was great as I got a chance to explore subjects like Analytics which are difficult to look for. The Menternship allowed to get subject knowledge and see what goes behind the making and delivering of a product.

My experience was very useful as I learnt so much about Fleet Management & Digital Marketing connected to the real-world scenario. I learnt how to actually work with social media channels like IG & Facebook.

Create a Digital Marketing Strategy for a Young Patisserie

Baked goods get a lot of likes on social media. The challenge is - how would you make this local bakery stand out from thousands of others who are probably sharing stunning pictures too.

Explore our curated Resource Hub

Get Guidance in One-on-One Mentor Hours

Ask Questions in our Biweekly AMA

Resolve all doubts on Mentor Support Chatbox

Get Actionable Mentor Feedback on your work

Learn & Network at the exclusive Mentern Perks Club