Marketing Strategy

Create a Marketing Strategy for a Last Mile Transport Provider

It is a shuttle service that takes Hyderabadis from metro stations to their homes. They need your help in reaching their target audience - the urban commuter.

Certified by

Siddharth Ravi

CEO, SVIDA

Role

Marketing Manager

Industry

Transport

Menterns at work

Level

Intermediate

Time Commitment

Submit First Draft in 15 days

Duration

30 days

Tools you’ll learn

Here’s What You Work On

About the Company

Metro rail is a huge boon to city dwellers who commute long distances everyday. It helps them escape the rush hour traffic and get to their destinations on time. However, one huge problem that many face with metro rail is the first mile and last mile connectivity. Svida, a mobility provider based in Hyderabad strives to bridge this gap and make commuting a pleasant and easy experience for people. While doing that, Svida also ensures that the environment is well cared for as well!

Explore

the following work techniques

Demographic and economic profiles of target population

Urban transport

Last mile connectivity

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Bridging the gap

Marketing strategy boosts the brand image by increasing its awareness amongst potential customers. Any business that delivers a service or product requires a solid marketing strategy to ensure that more people come to know of the brand. It helps interact with the customers at a personal level and gain their trust. Marketing is what shapes how the customers think of and perceive the brand.

Apply

the following skills

Customer research

Marketing insights

Marketing strategy

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Expected output

In this menternship, you will analyse the last mile connectivity market and create a marketing strategy for Svida within the allocated budget.

Create

the following deliverables

A marketing strategy

A pitch for the marketing strategy

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What you’ll need before starting

R, EDA

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Meet Our Certified Menterns

It was amazing! I learnt so many things like creating engagement on social media platforms. The 1:1 with mentors were super helpful. I learnt how to create Instagram ads, identify goals & do competitor analysis- so many things.

There was a lot of interactive sessions with Mentors. The Menternship I completed gave me a new perspective to how work has to be done. I truly enjoyed working with real figures & actual industry case studies.

My experience was great as I got a chance to explore subjects like Analytics which are difficult to look for. The Menternship allowed to get subject knowledge and see what goes behind the making and delivering of a product.

My experience was very useful as I learnt so much about Fleet Management & Digital Marketing connected to the real-world scenario. I learnt how to actually work with social media channels like IG & Facebook.

Create a Marketing Strategy for a Last Mile Transport Provider

It is a shuttle service that takes Hyderabadis from metro stations to their homes. They need your help in reaching their target audience - the urban commuter.

Explore our curated Resource Hub

Get Guidance in One-on-One Mentor Hours

Ask Questions in our Biweekly AMA

Resolve all doubts on Mentor Support Chatbox

Get Actionable Mentor Feedback on your work

Learn & Network at the exclusive Mentern Perks Club