Digital Marketing

Design a community engagement plan for a local sports club

Local sports clubs are the backbone any country's sports talent! Create a plan that attracts a bigger clientele to your local sports club.

Certified by

Role

Community Manager

Industry

Sports Management

Menterns at work

Level

Intermediate

Time Commitment

Submit First Draft in 15 days

Duration

30 days

Tools you’ll learn

Here’s What You Work On

About the Company

The Sports Authority of India (SAI) is the apex national sports body of India, established in 1982 by the Ministry of Youth Affairs and Sports of Government of India for the development of sports in India. SAI has 2 Sports Academic institutions, 11 SAI Regional Centres (SRCs), 14 Centre of Excellence (COEs/COXs), 56 Sports Training Centres (STCs) and 20 Special Area Games (SAGs).
In addition, SAI also manages Netaji Subhash High Altitude Training Centre (Shilaroo, Himachal Pradesh) as well as 5 stadiums in the national capital of Delhi, such as Jawaharlal Nehru Stadium (also serves as national head office of SAI), Indira Gandhi Arena, Major Dhyan Chand National Stadium, SPM Swimming Pool Complex and Dr. Karni Singh Shooting Range.

Explore

the following work techniques

Sports clubs

User Interviews

Customer persona

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Bridging the gap

Sports clubs form an important part of any community. They encourage healthy lifestyles, increase access to sports and bring the community together. Recreational or instructional, they are enjoyed by people of ages and genders. A local sports club and community relationship is a two-way street. Any local sports club would benefit immensely from a loyal and active community of users. This community could spread the word about the club, share feedback or conduct fundraising campaigns. Brands and startups across the world are striving to build and engage their communities to tap into their vast potential.

Apply

the following skills

Content Marketing Strategy

Marketing insights

Marketing strategy

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Expected output

In this menternship, you are required to build a community engagement plan for a local sports club.

Create

the following deliverables

A community engagement plan

Research and strategy

Learn more about our Menternship Principle

What you’ll need before starting

Looks like you don’t need anything to start this Menternship, so go ahead and enroll yourself now!

Why Do Menternships?

Build Real Skills by doing work, by experience.

Each Menternship experience is powered by the MentorMind experiential learning model. We empower you as a Mentern to produce your own unique real work output through mentoring, deep-learning & applying your learnings to work.

Do Real Work that matches corporate expectations.

All our Menternships are co-created with companies. They are designed for real-time work in the corporate function which allows all levers of a work experience to flourish in your Menternship experience.

Get active guidance from Real Mentors.

You get access to a guild of industry mentors with remarkably diverse experience in their fields. Mentors help you with expert advice, domain guidance or to understand a specific task better. Moreover, you can always depend on our community of menterns, MentorMind Garage, to seek assistance from your co-menterns, guides & mentors!

Showcase your Official Certification.

Successfully completing a Menternship is no less that having practical, hands-on work experience. You earn a Certificate of Recognition from the Menternship partner company which can be showcased on your CV or your LinkedIn as a proof of your real skills!

Become a member of the Mentern Perks Club.

As a Certified Mentern you earn a spot in the exclusive Mentern Perks Club, a MentorMind community that opens up networking amongst menterns from across the globe. MentorMind empowers the community with our amazing Perks Club guides, Do-With-Us workshops & access to work opportunities with our Corporate Partners!

Meet Our Certified Menterns

It was amazing! I learnt so many things like creating engagement on social media platforms. The 1:1 with mentors were super helpful. I learnt how to create Instagram ads, identify goals & do competitor analysis- so many things.

There was a lot of interactive sessions with Mentors. The Menternship I completed gave me a new perspective to how work has to be done. I truly enjoyed working with real figures & actual industry case studies.

My experience was great as I got a chance to explore subjects like Analytics which are difficult to look for. The Menternship allowed to get subject knowledge and see what goes behind the making and delivering of a product.

My experience was very useful as I learnt so much about Fleet Management & Digital Marketing connected to the real-world scenario. I learnt how to actually work with social media channels like IG & Facebook.

Design a community engagement plan for a local sports club

Local sports clubs are the backbone any country's sports talent! Create a plan that attracts a bigger clientele to your local sports club.

Explore our curated Resource Hub

Get Guidance in One-on-One Mentor Hours

Ask Questions in our Biweekly AMA

Resolve all doubts on Mentor Support Chatbox

Get Actionable Mentor Feedback on your work

Learn & Network at the exclusive Mentern Perks Club