Marketing Strategy
Design a game day experience targeted at millenials for a football match
Are you game for curating an irresistible football experience for millennials?
Certified by
Role
Marketing Manager
Industry
Sports Management
Menterns at work
11
Level
Intermediate
Time Commitment
First draft in 15 days
Duration
30 days
Tools you’ll learn
Here’s What You Work On
About the Company
At Hudle, work is literally Play! Hudle is a sports tech company on a mission to enable 100 million Indians to play active sport as a way of life through a combination of cutting edge technology and on-ground expertise. It is an app that offers single subscriptions service for access to multiple playing grounds across several sports like cricket, badminton, basketball etc. Huddle is among the sports-tech startups that are the vanguard of a new kind of ‘sports event’ in India - one that engages community not as ‘audience’, but as players.
Explore
the following work techniques
Sports marketing
Game day experiences
Primary and secondary research
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Bridging the gap
The crowds at sports events are not just huge; they are also diverse. On the one hand, they will have ardent followers of the game- these people would not miss it for anything! On the other hand, you would definitely find people with lukewarm to no interest in the sport at all and still turn up! What makes them pay to watch a sport they have no interest in? Is it enough for the organisers to focus just on sports fans to host a profitable event? Sports marketing comes to the rescue! Designing a game day experience that appeals to the masses and marketing is the key to organising a successful event. Are you up for the challenge?
Apply
the following skills
Customer Experience
Marketing insights
Marketing strategy
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Expected output
In this menternship, you will create a game day experience for football fans, focusing especially on millennials.
Create
the following deliverables
A game day design
A marketing strategy
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What you’ll need before starting
Looks like you don’t need anything to start this Menternship, so go ahead and enroll yourself now!
Why Do Menternships?
Each Menternship experience is powered by the MentorMind experiential learning model. We empower you as a Mentern to produce your own unique real work output through mentoring, deep-learning & applying your learnings to work.
All our Menternships are co-created with companies. They are designed for real-time work in the corporate function which allows all levers of a work experience to flourish in your Menternship experience.
You get access to a guild of industry mentors with remarkably diverse experience in their fields. Mentors help you with expert advice, domain guidance or to understand a specific task better. Moreover, you can always depend on our community of menterns, MentorMind Garage, to seek assistance from your co-menterns, guides & mentors!
Successfully completing a Menternship is no less that having practical, hands-on work experience. You earn a Certificate of Recognition from the Menternship partner company which can be showcased on your CV or your LinkedIn as a proof of your real skills!
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Design a game day experience targeted at millenials for a football match
Are you game for curating an irresistible football experience for millennials?
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Get Guidance in One-on-One Mentor Hours
Ask Questions in our Biweekly AMA
Resolve all doubts on Mentor Support Chatbox
Get Actionable Mentor Feedback on your work
Learn & Network at the exclusive Mentern Perks Club
