Marketing Strategy

Develop a Customer Acquisition Strategy for a fast casual restaurant - Ram ki Bandi

How can this small Hyderabad-based dosa chain become the next McD?

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Role

Marketing Analyst

Industry

Food & Beverage

Menterns at work

Level

Intermediate

Time Commitment

Submit First Draft in 15 days

Duration

30 days

Tools you’ll learn

Here’s What You Work On

About the Company

Ram ki Bandi is the first late night eatery in Hyderabad with a twist on South Indian food. Their innovation in dishes is what makes them stand out from the numerous dosa stalls in the city. Understanding their customers and appealing to their taste has made it possible for a humble roadside “bandi” to transform into a franchise. Ram ki Bandi takes pride in inventing delicacies like pizza and paneer dosa.

Explore

the following work techniques

Lean canvas

Survey creation and analysis

Customer Acquisition cost

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Bridging the gap

Customers are the backbone of any business. Therefore, customer acquisition forms a crucial part of any business strategy. A strong strategy and implementation would ensure a steady, consistent growth of the company. Companies like Coca Cola and Uber employ masterful customer acquisition strategies to ensure customer loyalty. Many businesses are looking for a strong strategy to get new customers and grow their business.

Apply

the following skills

Customer research

Marketing insights

Marketing strategy

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Expected output

In this menternship you will develop a profitable customer acquisition strategy by using the 7Ps marketing mix.

Create

the following deliverables

Customer acquisition campaigns

Customer acquisition strategy

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What you’ll need before starting

SQL, Machine learning

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Develop a Customer Acquisition Strategy for a fast casual restaurant - Ram ki Bandi

How can this small Hyderabad-based dosa chain become the next McD?

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