Marketing Strategy
Explore Potential of Premium Motorcycles in Regional Hubs
How can brands like Harley Davidsons make inroads into India's semi-urban and rural areas? Find out if there is any potential for premium bike brands in Telangana
Certified by
Role
Marketing Analyst
Industry
Automotive
Menterns at work
207
Level
Intermediate
Time Commitment
Submit First Draft in 15 days
Duration
30 days
Tools you’ll learn
This Menternship is a part of
Marketing Strategy Portfolio
Here’s What You Work On
About the Company
Premium motorcycles are typically priced well above Rs5 lakh and have an engine power of more than 500cc. The biggest brands in this category are KTM, Triumph, Suzuki, Yamaha etc. While most other motorcycles are purchased to be cheaper alternatives to cars, these motorcycles are bought to fulfill a thirst for adventure.
Explore
the following work techniques
Customer segmentation
Premium motorcycles - market research
Retail marketing
Learn more about our Menternship Principle
Bridging the gap
During the pandemic the market for premium motorcycles took a hit like all other markets, but now this market is once again reopening and is expected to grow to $161 million by 2023. The primary target segment are young riders with a high disposable income. The drivers of this market are a growing motorcycling culture, and rising popularity of superbike clubs and communities. Do you have what it takes to deeply study this market and develop a year-long marketing strategy with a detailed breakup of marketing activities and budget?
Apply
the following skills
Customer research
Marketing insights
Marketing strategy
Learn more about our Menternship Principle
Expected output
In this menternship, your task is to create a marketing strategy that maps the potential of selling such premium motorcycles in Telangana.
Create
the following deliverables
Customer research for the company
Annual Marketing strategy with budget
Learn more about our Menternship Principle
What you’ll need before starting
Looks like you don’t need anything to start this Menternship, so go ahead and enroll yourself now!
Why Do Menternships?
Each Menternship experience is powered by the MentorMind experiential learning model. We empower you as a Mentern to produce your own unique real work output through mentoring, deep-learning & applying your learnings to work.
All our Menternships are co-created with companies. They are designed for real-time work in the corporate function which allows all levers of a work experience to flourish in your Menternship experience.
You get access to a guild of industry mentors with remarkably diverse experience in their fields. Mentors help you with expert advice, domain guidance or to understand a specific task better. Moreover, you can always depend on our community of menterns, MentorMind Garage, to seek assistance from your co-menterns, guides & mentors!
Successfully completing a Menternship is no less that having practical, hands-on work experience. You earn a Certificate of Recognition from the Menternship partner company which can be showcased on your CV or your LinkedIn as a proof of your real skills!
As a Certified Mentern you earn a spot in the exclusive Mentern Perks Club, a MentorMind community that opens up networking amongst menterns from across the globe. MentorMind empowers the community with our amazing Perks Club guides, Do-With-Us workshops & access to work opportunities with our Corporate Partners!
Meet Our Certified Menterns
It was amazing! I learnt so many things like creating engagement on social media platforms. The 1:1 with mentors were super helpful. I learnt how to create Instagram ads, identify goals & do competitor analysis- so many things.
Ria Bothra
Menternship taken up by this mentern
Create an Effective Strategy to Increase Brand Online Presence & Engagement on Social Media
There was a lot of interactive sessions with Mentors. The Menternship I completed gave me a new perspective to how work has to be done. I truly enjoyed working with real figures & actual industry case studies.
Tejaswini Kapade
Menternship taken up by this mentern
Improve customer experience by analyzing product reviews of e-commerce website
John Sunith
Menternship taken up by this mentern
Analyse User Behaviour & Optimise the User Workflow Using a Machine Learning Algorithm
My experience was great as I got a chance to explore subjects like Analytics which are difficult to look for. The Menternship allowed to get subject knowledge and see what goes behind the making and delivering of a product.
Harsha Diwan
Menternship taken up by this mentern
Observe Consumer Behaviour at a Local Point of Sale, and Develop a Marketing Strategy for a Niche Health Beverage
My experience was very useful as I learnt so much about Fleet Management & Digital Marketing connected to the real-world scenario. I learnt how to actually work with social media channels like IG & Facebook.
Lova Kumar Uggina
Menternship taken up by this mentern
Create a B2B Digital Marketing Strategy for a Fleet Management Company to Expand to Other Countries
Explore Potential of Premium Motorcycles in Regional Hubs
How can brands like Harley Davidsons make inroads into India's semi-urban and rural areas? Find out if there is any potential for premium bike brands in Telangana
Explore our curated Resource Hub
Get Guidance in One-on-One Mentor Hours
Ask Questions in our Biweekly AMA
Resolve all doubts on Mentor Support Chatbox
Get Actionable Mentor Feedback on your work
Learn & Network at the exclusive Mentern Perks Club
