Marketing Strategy

Identify business opportunities through targeted strategic analysis of an industry

Good business ideas are a lot more than inspiration, they are strategic decisions based on data. Go ahead, build your strategy muscles.

Certified by

Role

Marketing Analyst

Industry

Consulting

Menterns at work

Level

Intermediate

Time Commitment

Submit First Draft in 15 days

Duration

30 days

Tools you’ll learn

Here’s What You Work On

About the Company

Market Data Forecast is a consultancy that delivers in-depth market research, and business intelligence to its clients across three major industries, ie. Healthcare, Agriculture and Food and Beverages. Their expertise lies in being able to analyse the market across different layers - consumers, supply chains, industry trends, investment opportunities, technology breakthroughs etc. The firm has the ability to put together insights that can fuel the growth of any company that is looking to start a business or grown an existing business in any of these industries. Their clients include big names like Phlips Healthcare and Siemens.

Explore

the following work techniques

Porter’s Five Forces for market analysis

PESTEL technique

Competitor analysis

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Bridging the gap

Have you ever been inside a train? We are guessing - you have been. Running a business can sometimes be like being in charge of driving a train, you pick a track towards your destination, you pack your luggage and passengers, and you power ahead at full steam - picking up new passengers at every station, growing the strength of your train! However, running this train of business leaves entrepreneurs with little time to study the landscape and search for new opportunities of growth (or identify the possible roadblocks ahead!). This is where market researchers come in. You have heard of the big four - PriceWaterhouseCoopers (PwC), Ernst & Young (E&Y), Deloitte, and KPMG. The big four and many other similar consulting firms are hired by businesses to conduct targeted industry analysis that can inform the growth plans of a business for years to come.

Apply

the following skills

Customer research

Marketing insights

Marketing strategy

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Expected output

In this menternship, you will conduct targeted industry analysis to help a business plan for long-term growth.

Create

the following deliverables

Project Outline

Project Report

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What you’ll need before starting

Looks like you don’t need anything to start this Menternship, so go ahead and enroll yourself now!

Why Do Menternships?

Build Real Skills by doing work, by experience.

Each Menternship experience is powered by the MentorMind experiential learning model. We empower you as a Mentern to produce your own unique real work output through mentoring, deep-learning & applying your learnings to work.

Do Real Work that matches corporate expectations.

All our Menternships are co-created with companies. They are designed for real-time work in the corporate function which allows all levers of a work experience to flourish in your Menternship experience.

Get active guidance from Real Mentors.

You get access to a guild of industry mentors with remarkably diverse experience in their fields. Mentors help you with expert advice, domain guidance or to understand a specific task better. Moreover, you can always depend on our community of menterns, MentorMind Garage, to seek assistance from your co-menterns, guides & mentors!

Showcase your Official Certification.

Successfully completing a Menternship is no less that having practical, hands-on work experience. You earn a Certificate of Recognition from the Menternship partner company which can be showcased on your CV or your LinkedIn as a proof of your real skills!

Become a member of the Mentern Perks Club.

As a Certified Mentern you earn a spot in the exclusive Mentern Perks Club, a MentorMind community that opens up networking amongst menterns from across the globe. MentorMind empowers the community with our amazing Perks Club guides, Do-With-Us workshops & access to work opportunities with our Corporate Partners!

Meet Our Certified Menterns

It was amazing! I learnt so many things like creating engagement on social media platforms. The 1:1 with mentors were super helpful. I learnt how to create Instagram ads, identify goals & do competitor analysis- so many things.

There was a lot of interactive sessions with Mentors. The Menternship I completed gave me a new perspective to how work has to be done. I truly enjoyed working with real figures & actual industry case studies.

My experience was great as I got a chance to explore subjects like Analytics which are difficult to look for. The Menternship allowed to get subject knowledge and see what goes behind the making and delivering of a product.

My experience was very useful as I learnt so much about Fleet Management & Digital Marketing connected to the real-world scenario. I learnt how to actually work with social media channels like IG & Facebook.

Identify business opportunities through targeted strategic analysis of an industry

Good business ideas are a lot more than inspiration, they are strategic decisions based on data. Go ahead, build your strategy muscles.

Explore our curated Resource Hub

Get Guidance in One-on-One Mentor Hours

Ask Questions in our Biweekly AMA

Resolve all doubts on Mentor Support Chatbox

Get Actionable Mentor Feedback on your work

Learn & Network at the exclusive Mentern Perks Club