Business Development
Improve the Product-Market Fit for a Hospitality Business
Hospitality is a super crowded business. At any given point of time in the day, 50 restaurants are selling the same food for the same price in the same city? How can you help a hospitality business figure out their niche? This is the job for Marketing Analyst!
Certified by
Role
Marketing Analyst
Industry
Marketing
Menterns at work
38
Level
Intermediate
Time Commitment
Submit First Draft in 15 days
Duration
30 days
Tools you’ll learn
Here’s What You Work On
About the Company
Strawberry Branding is an advertising agency with a wide variety of clients. The agency believes in creating research-based marketing strategies that help businesses impact their bottomline. Market research can help business not only improve their communication to the target audience, it can also assist in understanding who the target audience are and exactly what value does the product generate for its customers.
Explore
the following work techniques
Customer segmentation
User surveys
Value Proposition Canvas
Hospitality market
Learn more about our Menternship Principle
Bridging the gap
Product market fit simply means being in a market with a product that serves the needs of the market. As easy as it sounds, it is an entrepreneurial gold mine! A company’s product market fit determines it’s future more than its top notch marketing or skilled workforce. Google is a great example of this. Initially, it was just another browser competing for its market share. But, Google Adsense changed that! It provided a platform for companies to advertise beyond the search engine. Turns out it was exactly what businesses were looking for! Now, Google remains unrivalled in the market. Evidently, a perfect product market fit can make or break a company.
Apply
the following skills
Champion the customer
Lead generations
Marketing strategy
Sales
Learn more about our Menternship Principle
Expected output
Through this menternship, you will improve the product market fit of a hospitality business by identifying unmet customer needs.
Create
the following deliverables
Customer research for the company
New product design
Learn more about our Menternship Principle
What you’ll need before starting
Basics of market research
Why Do Menternships?
Each Menternship experience is powered by the MentorMind experiential learning model. We empower you as a Mentern to produce your own unique real work output through mentoring, deep-learning & applying your learnings to work.
All our Menternships are co-created with companies. They are designed for real-time work in the corporate function which allows all levers of a work experience to flourish in your Menternship experience.
You get access to a guild of industry mentors with remarkably diverse experience in their fields. Mentors help you with expert advice, domain guidance or to understand a specific task better. Moreover, you can always depend on our community of menterns, MentorMind Garage, to seek assistance from your co-menterns, guides & mentors!
Successfully completing a Menternship is no less that having practical, hands-on work experience. You earn a Certificate of Recognition from the Menternship partner company which can be showcased on your CV or your LinkedIn as a proof of your real skills!
As a Certified Mentern you earn a spot in the exclusive Mentern Perks Club, a MentorMind community that opens up networking amongst menterns from across the globe. MentorMind empowers the community with our amazing Perks Club guides, Do-With-Us workshops & access to work opportunities with our Corporate Partners!
Meet Our Certified Menterns
It was amazing! I learnt so many things like creating engagement on social media platforms. The 1:1 with mentors were super helpful. I learnt how to create Instagram ads, identify goals & do competitor analysis- so many things.
Ria Bothra
Menternship taken up by this mentern
Create an Effective Strategy to Increase Brand Online Presence & Engagement on Social Media
There was a lot of interactive sessions with Mentors. The Menternship I completed gave me a new perspective to how work has to be done. I truly enjoyed working with real figures & actual industry case studies.
Tejaswini Kapade
Menternship taken up by this mentern
Improve customer experience by analyzing product reviews of e-commerce website
John Sunith
Menternship taken up by this mentern
Analyse User Behaviour & Optimise the User Workflow Using a Machine Learning Algorithm
My experience was great as I got a chance to explore subjects like Analytics which are difficult to look for. The Menternship allowed to get subject knowledge and see what goes behind the making and delivering of a product.
Harsha Diwan
Menternship taken up by this mentern
Observe Consumer Behaviour at a Local Point of Sale, and Develop a Marketing Strategy for a Niche Health Beverage
My experience was very useful as I learnt so much about Fleet Management & Digital Marketing connected to the real-world scenario. I learnt how to actually work with social media channels like IG & Facebook.
Lova Kumar Uggina
Menternship taken up by this mentern
Create a B2B Digital Marketing Strategy for a Fleet Management Company to Expand to Other Countries
Improve the Product-Market Fit for a Hospitality Business
Hospitality is a super crowded business. At any given point of time in the day, 50 restaurants are selling the same food for the same price in the same city? How can you help a hospitality business figure out their niche? This is the job for Marketing Analyst!
Explore our curated Resource Hub
Get Guidance in One-on-One Mentor Hours
Ask Questions in our Biweekly AMA
Resolve all doubts on Mentor Support Chatbox
Get Actionable Mentor Feedback on your work
Learn & Network at the exclusive Mentern Perks Club
